We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts and management of our digital assets. The ideal candidate will have a passion for all things marketing and technology, well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.
· Proven hands-on experience as Digital Marketing Executive or similar role.
· Excellent understanding of digital marketing concepts and best practices.
· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
· Working knowledge of ad serving tools (e.g., DART, Atlas)
· Perfect knowledge of applying major analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
· Experience in setting up and maintaining PPC campaigns.
· Skills and experience in creative content writing.
· Analytical mindset and critical thinking.
· Excellent communication and interpersonal skills.
· Strong organisation skills.
· Previous blogging and online copywriting experience advantegous.
· Call Centre Management and community engagement.
· BSc/BA in Journalism Marketing, Mass Communications, Media or relevant field.
Required skills: Customer service; Digital content development and editing (social media, blogs, etc.); Social media community management (admin); Web Analytics; Activation campaigns; Online sales; Communication; Advertising; Marketing